A Bespoke WordPress Website Connecting DESelect's Marketing, Lead Generation and Analytics Platforms
Year: 2021
https://deselect.com/
Cude Design designed and developed a bespoke WordPress website for DESelect, a marketing technology company working with Salesforce Marketing Cloud.
Built with Elementor, the website needed to clearly communicate DESelect’s offering while also supporting the company’s broader digital marketing efforts. The project included multiple conversion points, detailed data capture and a dedicated members area for webinars and events.
The result was a flexible WordPress website that DESelect could manage internally while supporting ongoing campaigns, content and lead generation.
Marketing Integrations & Tracking
A key part of the project was connecting the website with DESelect’s existing marketing systems. Forms were integrated with HubSpot and Mailchimp, and Zapier was used to automate data transfers between platforms and reduce manual administration.
We also configured Google Analytics event tracking across important website interactions, including button clicks and form submissions. This gave the DESelect team greater visibility into how visitors engaged with the website and which calls to action were driving activity.
Alongside the main website, we developed a members’ area to provide a structured space for webinar and event content within WordPress.
