Google Ads Management
We manage Google Ads campaigns for businesses that want qualified enquiries rather than wasted clicks. From keyword research and campaign setup to search term reviews, conversion tracking and ongoing optimisation, we focus on the searches most likely to generate real business.
Discuss Your Google AdsGoogle Ads Management for UK Businesse
We manage Google Ads campaigns for businesses that want more control over where their budget is going and which searches are generating enquiries. Our work covers campaign structure, keyword targeting, search term reviews, bid management, ad copy, conversion tracking and ongoing optimisation.
Because we also work on the website itself, we can look beyond the Ads account and identify issues with landing pages, forms, tracking or user journeys that may be affecting campaign performance.
Google Ads Services
We manage the key parts of your Google Ads account, from campaign setup and targeting through to tracking, optimisation and reporting.
Campaign Setup & Structure
We build campaigns around your services, locations and commercial priorities so budgets are not spread across unrelated searches.
Keyword Research
We identify commercially relevant search terms, organise them into focused ad groups and avoid overly broad targeting where it is likely to waste budget.
Search Term Management
We review the actual searches triggering your ads, add negative keywords and refine targeting so more of the budget goes towards relevant enquiries.
Conversion Tracking
We configure and review conversion tracking for forms, calls and other important actions so campaign performance can be measured properly.
Landing Page Optimisation
We review the page users reach after clicking an ad and improve content, calls to action and enquiry journeys where the landing page is limiting conversions.
Ongoing Optimisation
We monitor bids, budgets, search terms, ads and conversion data, then make regular adjustments based on what is actually producing results.
Google Ads Managed Alongside Your Website
Google Ads performance depends on more than keywords and bids. The website, landing page, forms and conversion tracking all affect whether paid traffic turns into enquiries.
Cude Design manages both sides of that process, so we can identify problems inside the Ads account as well as issues on the website itself.
Founder - Wesley Cude
Google Ads Managed Alongside Your Website
Google Ads performance depends on more than keywords and bids. The website, landing page, forms and conversion tracking all affect whether paid traffic turns into enquiries. Cude Design manages both sides of that process, so we can identify problems inside the Ads account as well as issues on the website itself.
Google Ads & Website Expertise
We can manage campaigns while also improving the landing pages, forms and user journeys they rely on.
Conversion Tracking
We make sure important actions such as form submissions and calls are tracked correctly before judging campaign performance.
Search Term Control
We regularly review the real searches triggering your ads and remove irrelevant traffic before it consumes more budget.
Clear Reporting
Reporting focuses on spend, enquiries and the searches generating them, rather than just impressions and clicks.
Frequently Asked Questions
How much does Google Ads management cost?
The cost depends on the size and complexity of the campaign, the number of services or locations being targeted and the amount of ongoing optimisation required.
We’ll review the account and explain the recommended management scope before any work begins.
How much should I spend on Google Ads?
There is no single budget that works for every business.
The right amount depends on your sector, average cost per click, location, competition and the value of a qualified enquiry. We can use Keyword Planner and existing campaign data to recommend a realistic starting budget.
Can you take over an existing Google Ads account?
Yes. We can review an existing account, identify wasted spend, check campaign structure and conversion tracking, then recommend what should be changed before ongoing management begins.
Do you set up conversion tracking?
Yes. We can configure and review tracking for form submissions, phone calls and other important actions so campaign performance is measured against real enquiries rather than just clicks.
How quickly can Google Ads generate enquiries?
Google Ads can begin generating traffic as soon as campaigns are live, but lead quality and cost usually improve as search terms, bids, ads and landing pages are refined.
We would not judge a campaign properly from only a few days of data.
Do you manage the landing pages too?
Yes. Because Cude Design also builds and develops websites, we can improve the landing pages, forms and user journeys that paid traffic relies on.
That means we can address problems on both the advertising side and the website side.
Do you offer Google Ads without long-term contracts?
Yes. Campaigns can be managed on an ongoing basis without forcing businesses into a lengthy commitment.
The scope, management fee and recommended advertising budget would be agreed before the campaign starts.
Ready to Start Your Website Project?
Tell us what you need from your website and we’ll explain the best approach, likely timescale and expected cost.
