LLM Optimisation Services UK
We help businesses improve their visibility across ChatGPT, Google AI Overviews, Perplexity and other AI-powered search tools. Our LLM optimisation service combines content, technical SEO, structured data and brand authority work to make it easier for AI systems to understand, reference and recommend your business.
AI Platforms We Optimise For
Trusted by UK Businesses
Businesses across Surrey choose Cude Design for bespoke web design, WordPress development and ongoing website support.
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Martin BrownRoyal Automobile Club
What is LLM Optimisation?
Understanding LLMO, GEO, and AEO
Several terms are now used to describe optimisation for AI-powered search. They overlap considerably, but each has a slightly different emphasis.
LLMO
Large Language Model Optimisation
LLMO focuses on making your business and website easier for large language models to understand, reference and potentially include in generated answers.
This can involve content structure, entity signals, technical SEO, structured data and building stronger authority around your brand.
GEO
Generative Engine Optimisation
GEO is a broader term for improving visibility within AI-generated search results and recommendation systems.
In practice, many of the techniques overlap with LLMO, including clear content, credible sources, strong brand signals and technically accessible websites.
AEO
Answer Engine Optimisation
AEO focuses on structuring content so search engines and AI systems can easily identify clear answers to specific questions.
FAQs, definitions, comparisons and well-structured informational content can all help make important information easier to extract and understand.
AI Search Optimisation
Broader AI Visibility
AI search optimisation brings these approaches together, combining content, technical SEO, structured data and brand authority to improve visibility across AI-powered search platforms.
Why It Matters Now
The Way Your Customers Find You Is Changing
People are increasingly using ChatGPT, Google AI Overviews, Perplexity and other AI tools to research businesses, compare services and ask for recommendations.
That creates another layer of search visibility alongside traditional Google rankings. Businesses need content and technical foundations that make it easier for both search engines and AI systems to understand what they do and why they are relevant.
AI Search Is Growing
Customers are beginning to use AI tools alongside traditional search when researching products, services and potential suppliers.
Recommendations Happen Earlier
AI-generated answers can introduce specific businesses during the research stage, before someone reaches a conventional search results page.
Clear Brand Signals Matter
Consistent information across your website and wider online presence helps AI systems understand what your business does, where it operates and which topics it should be associated with.
LLMO Supports Traditional SEO
LLM optimisation does not replace SEO. Strong content, technical accessibility, structured information and external authority can support visibility across both traditional search and AI-powered platforms.
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Free consultation covering your current AI search visibility, what a full LLMO audit would reveal, and what implementation would involve for your WordPress site.
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Our LLM Optimisation Services
What We Do for Your AI Search Visibility
Our LLM optimisation work combines content, technical SEO, structured data and authority building to improve how clearly AI platforms can understand and reference your business.
AI Visibility Audit
We review how your business currently appears across platforms such as ChatGPT, Perplexity, and Google AI Overviews, as well as the content and technical signals available on your website.
AI Search Content Strategy
We identify the questions, topics, and comparisons your potential customers are likely to ask AI platforms, then either improve existing content or create new pages to address those opportunities.
Technical LLM Optimisation
We review crawlability, site structure, structured data and other technical elements that can make your website easier for search engines and AI systems to interpret.
Structured Data & Entity Signals
We use appropriate schema and consistent business information to make your services, organisation and important website content easier for machines to understand.
Brand Authority Building
AI systems draw information from across the web, so we focus on relevant mentions, citations, and links that strengthen your business’s broader online presence.
Monitoring & Reporting
We monitor AI referrals, brand visibility and changes in how your business appears across key AI platforms, alongside traditional organic search performance.
Our Methodology
10 LLM Optimisation Techniques We Use
LLM optimisation combines many of the same foundations as strong SEO with additional work around content structure, brand signals and how information about your business is presented across the web.
AI Visibility Auditing
We review how your brand currently appears across major AI platforms and identify the questions, services and topics where visibility could be improved.
Entity & Brand Clarity
We make sure your organisation, services, locations and expertise are described consistently so AI systems can more easily understand what your business represents.
Structured Data
Relevant schema markup can help search engines and other systems interpret key information about your organisation, services, people and content.
Answer-Focused Content
We structure important pages around the questions potential customers are asking, with clear explanations that can be easily understood and extracted.
Original Information
Case studies, first-hand experience, proprietary data and specific examples give your website information that is harder to find elsewhere and more useful to reference.
Semantic Content Structure
Clear headings, logical page structures, tables, lists and concise explanations make complex information easier for both users and machines to interpret.
Technical Accessibility
We review crawling, indexing, JavaScript rendering and site architecture to make sure important information is accessible rather than hidden behind technical barriers.
Brand Mentions & Authority
Relevant links, citations and third-party mentions strengthen the wider online evidence associated with your business.
AI Platform Monitoring
We periodically test important prompts across platforms such as ChatGPT, Perplexity and Gemini to understand how your brand and competitors are being represented.
Continuous Improvement
AI search is changing quickly, so we use visibility data, organic performance and changes in platform behaviour to refine the strategy over time.
Structured Data and Schema Markup
Why Schema Markup Matters for LLM Optimisation
Schema markup provides search engines and other systems with structured information about your organisation, services, and website content.
It does not guarantee that an AI platform will reference your business, but it can reduce ambiguity and make important information easier for machines to interpret consistently.
Organisation Schema
An organisation schema identifies key information about your business, including its name, website, logo, contact information, and associated profiles.
This helps reinforce a consistent understanding of the organisation behind the website.
Service Schema
A service schema provides structured information about the services a business offers and can help clarify the relationship between individual service pages and the organisation providing them.
For businesses with several specialist services, this provides search engines with additional context beyond the page’s wording.
FAQ Schema
The FAQ schema can provide structured context around question-and-answer content where appropriate.
The main value still comes from having genuinely useful, clearly written answers on the page; the markup simply makes that structure more explicit.
Released 20 May 2026
WordPress 7.0 and AI
New Infrastructure for AI-Connected WordPress Websites
WordPress 7.0 introduced new tools that make it easier for developers to connect WordPress with AI models, automation systems and external services.
These features do not automatically improve LLM visibility or cause AI platforms to recommend a website. Their importance is that WordPress now provides a stronger technical foundation for businesses that want to build AI-powered functionality and integrations.
AI Client
WordPress 7.0 includes a provider-independent AI Client that gives plugins a standard way to communicate with supported AI models without building a completely separate integration for each provider.
Abilities API
The Abilities API allows WordPress functionality to be registered in a structured, discoverable format. WordPress 7.0 expanded this with client-side abilities, making those capabilities available to browser-based tools and interfaces.
AI Connections
WordPress 7.0 introduced a central area for managing connections with external AI providers, giving developers and website owners a more consistent way to configure AI-powered functionality.
MCP Integrations
WordPress also provides an official MCP Adapter that can expose registered WordPress abilities to compatible AI assistants and agents, allowing them to discover and interact with permitted website functionality.
Our Process
How Every LLM Optimisation Engagement Works
We start by understanding how your brand currently appears across AI search, then prioritise the content, technical and authority work most likely to improve visibility.
1
Audit
AI Visibility Audit
We review how your business appears across key AI platforms, alongside your existing content, structured data, technical setup and wider brand presence.
2
Strategy
Strategy and Priorities
We identify the questions, services and topics where AI visibility matters most, then create a prioritised plan covering content, technical improvements and authority building.
3
Implementation
Technical and Content Work
We improve existing pages, create new content where needed, implement appropriate structured data and address technical issues that may make your website harder for AI systems to understand.
4
Monitor
Monitoring and Improvement
We track AI referrals, brand visibility and changes in how your business is represented across important platforms, then adjust the strategy as results and platform behaviour develop.
LLM Optimisation Questions
Common questions from UK businesses about AI search visibility, llms.txt, and how LLMO works alongside existing SEO.
What is LLM optimisation?
LLM optimisation is the process of improving how clearly AI systems can understand, reference and represent your business.
It can involve content structure, technical SEO, structured data, brand signals and making important information easier for AI-powered search tools to interpret.
How is LLM optimisation different from traditional SEO?
Traditional SEO focuses primarily on improving visibility in search engine results.
LLM optimisation examines how your business appears in AI-generated answers and recommendations. The two overlap heavily, particularly around strong content, technical accessibility, authority and clear site structure.
What is llms.txt and do I need one?
llms.txt is an emerging standard designed to provide AI agents with a clearer path to important website content.
It can be useful as an additional layer of machine-readable guidance, but it is not a replacement for strong content, technical SEO or structured data, and it does not guarantee visibility in AI-generated answers.
How does WordPress 7.0 affect AI integration?
WordPress 7.0 introduced new infrastructure that makes it easier for developers to connect WordPress with AI models, automation tools and external services.
These features can support AI-powered functionality and integrations, but they do not automatically improve a website’s visibility in ChatGPT or other AI search platforms.
How long does LLM optimisation take?
There is no fixed timescale because AI platforms change frequently and visibility depends on factors such as existing authority, content quality, competition and how often external systems refresh their information.
We monitor changes in brand visibility, AI referrals and how your business is represented across relevant platforms over time.
Can LLM optimisation work alongside our existing SEO strategy?
Yes. In most cases, LLM optimisation should complement rather than replace SEO.
Technical accessibility, useful content, clear structure, and external authority can support both traditional search visibility and AI systems’ understanding of your business.
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