A WordPress Website for Body Worlds London, Built Around Visitor Experience and Ticket Booking
Year: 2019
Body Worlds London is a permanent museum exhibition at the London Pavilion, 1 Piccadilly Circus, showcasing over 200 anatomical specimens across six galleries on three floors. One of London’s most visited attractions with more than 47 million visitors globally, the exhibition needed a website that matched the scale and quality of the experience it offers. Cude Design delivered a WordPress redesign focused on reducing friction between landing on the site and completing a ticket purchase.
Events, Ticketing and Visitor Journey
The previous website underutilised space with heavy imagery and little focus on guiding visitors toward booking. The redesign restructured the navigation and sitemap to surface key pages within one to two clicks, prioritising upcoming events, session times, ticket types, and visitor information. The result is a site built around how visitors actually use a museum website, finding dates, checking prices, and booking quickly on mobile or desktop.
What We Said
A Museum Experience Website Built for High Visitor Volume and Easy Ticket Booking
Ticketing Integration
The ticket booking journey was central to the redesign brief. Session time selection, ticket categories covering adult, child, student, and family options, and accessibility provisions for wheelchair users and registered carers were all incorporated into a clear and straightforward purchase flow. The aim was to reduce the number of steps between intent and completed booking.
Events and Programme Management
Body Worlds London runs a year-round programme of events including late-night openings, school visits, and special seasonal events. The WordPress build allows the internal team to manage the events calendar, update session times, and publish new programme information without developer involvement, keeping the site current as the exhibition calendar evolves.
Navigation and Sitemap Restructure
The sitemap was restructured from the ground up to address the previous site’s lack of clear visitor journey. Key pages — plan your visit, ticket booking, accessibility information, and group bookings — were made accessible within two clicks from any page. The navigation was designed to serve both first-time visitors searching for practical information and returning visitors booking directly.
